Generating Buzz for Your Small Business
Are you looking to get the word out about your small business? Generating buzz is essential for any business, big or small. It's not as hard as it may seem; there are plenty of creative and effective ways to get people talking about your small business. Here are just a few:
Social Media Marketing
Social media is a great place to start. Having an active presence on Instagram, TikTok, Twitter, Facebook, and other popular platforms can help you stay connected with customers, answer questions quickly, interact with followers, share promotions and offers, and most importantly, showcase the unique personality of your small business. If you don’t have the time or resources for regular posts on multiple channels, consider outsourcing the job to a social media expert who can do it for you.
Working with newspapers, magazines, bloggers, and influencers can be a great way to gain exposure for your small business. Garnering coverage in media publications can help you make your mark both locally and nationally. Consistency is key when it comes to PR, and curating topical pitches can set you apart from your competitors and help you gain brand recognition. Keep in mind that you're telling a story about who you are. People follow people, not products.
Word of Mouth Advertising
Word of mouth advertising is one of the oldest types of marketing there is—it’s also one of the most powerful. People trust each other more than they trust advertisements; if someone recommends a product or service that they found valuable enough to mention, then chances are their friends will at least check it out too. Encourage word-of-mouth advertising by providing excellent customer service; ask customers to leave reviews online (and respond promptly if there are negative ones); give away free samples; send thank-you notes; host events that bring people together; refer customers back and forth between businesses; create referral programs; reward loyal customers; work with influencers who love what you do…the possibilities are endless!
There are many creative ways to generate buzz around your small business. Social media marketing allows you to access millions of potential customers whilst public relations allow you tap into local publications and blogs that already have established readerships. Word-of-mouth advertising is still one of the most effective marketing —so ensure that all facets of your customer experience remain positive and engaging. You want people keep talking about your brand!