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NK Groupe is more than just a communications firm. We work with you to help build your brand. Whether you need us to handle all your public relations and influencer marketing efforts or want to supplement your in-house support in preparation for a new launch, NK Groupe has your back.

That's right, you don't need to commit. We understand that as small businesses or start ups, it can be hard to take on additional commitments. We offer ongoing services as well as singular projects for those that just need assistance developing a press kit, planning an event or writing blog posts.


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Nicole Kristen Abunassar

Founder & CEO

Nicole established NK Groupe at age 24 with the goal of establishing a creative communications support system for "businesses that are good for the soul."


She works exclusively with brands that strive to make a positive difference in this world, whether it is charitable initiatives, sustainability efforts, or supporting underserved communities. 


As an entrepreneur, Nicole understands first hand how hard it can be to grow a brand, giving her a unique perspective that drives her mission to create tailor-made PR solutions for her clients.


Continuing to use her platform to make a difference, Nicole also resides on the Board of Directors at Uncommon Sense, a Denver-based nonprofit organization.

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Casey Keshner

Brand Manager

Awarded the title "Rockstar Publicist"

by Authority Magazine.

Casey is an accomplished publicist who has worked in the entertainment &

lifestyle industry for over 6 years as well as establishing herself as a successful freelancer and consultant for non-profit organizations and

fashion clientele.


She is currently working with non-profits, health and wellness, lifestyle brands and small businesses while pursuing her dream of

becoming a PR professor.

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Esmeralda Garcia
Social Media Manager

A creative spirit with an eye for beauty and design.


Esmeralda, or as we know her,

“the one that does it all” is a master multitasker. She’s a PR Account Executive and Social Media Manager for not one, but three different brands. 

With experience in beauty, fashion and lifestyle brands, Esmeralda

is the exquisite mind behind

our social media accounts, taking

the lead in design, content

creation and strategy. 


Niki Vriens

Public Relations Intern

An admirer of storytelling and what it can accomplish. 

Niki began her communications career in 2009, specializing in writing proposals in the events field. She transferred her passions into the classroom in 2013, teaching English, creative writing, and digital storytelling at a public high school.


Now, after modernizing her education in a masters program to focus on PR and the changing media landscape, she joins NK Groupe with fresh perspective, a breadth of knowledge on media and culture, and a desire to create content that aligns with clients’ goals. 

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