NK Groupe is more than just a communications firm. We work with you to help build your brand. Whether you need us to handle all your public relations and influencer marketing efforts or want to supplement your in-house support in preparation for a new launch, NK Groupe has your back.

That's right, you don't need to commit. We understand that as small businesses or start ups, it can be hard to take on additional commitments. We offer ongoing services as well as singular projects for those that just need assistance developing a press kit, planning an event or writing blog posts.



Nicole Kristen Abunassar

Founder & CEO


An entrepreneur at heart, with a public relations head on her shoulders. 

Nicole founded NK Groupe at age 24 with the goal of establishing a creative communications support system for small businesses.


As a young entrepreneur with a record of helping grow start-ups with the push of publicity, Nicole understands how hard it can be to get the ball rolling and now focuses on partnering with companies to ensure they have a tailor-made PR solution. 

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Casey Keshner

Brand Manager

Awarded the title "Rockstar Publicist"

by Authority Magazine

Casey is an accomplished publicist who has worked in the

entertainment & lifestyle industry for over 6 years as well as freelanced for non-profits and fashion clientele.


She is currently working with non-profits, health and wellness and lifestyle  brands while pursuing her dream of becoming a PR professor.

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Esmeralda Garcia
Social Media Manager

A creative spirit with an eye for beauty and design.


Esmeralda, or as we know her,

“the one that does it all” is a master multitasker. She’s a PR Account Executive and Social Media Manager for not one, but three different brands. 

With experience in beauty, fashion and lifestyle brands, Esmeralda

is the exquisite mind behind

our social media accounts, taking

the lead in design, content

creation and strategy.