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We believe that businesses can be both profitable and good for the soul - it’s not one or the other. 


Our team is made up of talented individuals who are passionate about making a difference in this world, and we are committed to helping our clients do the same.


Our mission is to help brands grow and reach new heights through creativity, positivity, and effective communication.


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Nicole Kristen Abunassar

Founder & CEO

Nicole established NK Groupe at age 24 with the goal of establishing a creative communications support system for "businesses that are good for the soul."


She works exclusively with brands that strive to make a positive difference in this world, whether it is charitable initiatives, sustainability efforts, or supporting underserved communities. 


As an entrepreneur, Nicole understands first hand how hard it can be to grow a brand, giving her a unique perspective that drives her mission to create tailor-made PR solutions for her clients.


Continuing to use her platform to make a difference, Nicole also resides on the Board of Directors at Uncommon Sense, a Denver-based nonprofit organization.

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Casey Keshner

Brand Manager

Awarded the title "Rockstar Publicist"

by Authority Magazine.

Casey is an accomplished publicist who has worked in the entertainment &

lifestyle industry for over 6 years as well as establishing herself as a successful freelancer and consultant for non-profit organizations and

fashion clientele.


She is currently working with non-profits, health and wellness, lifestyle brands and small businesses while pursuing her dream of

becoming a PR professor.

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Esmeralda Garcia
Social Media Marketer

A creative spirit with an eye for beauty and design.


Esmeralda, or as we know her,

“the one that does it all” is a master multitasker. She’s a PR Account Executive and Social Media Manager for not one, but three different brands. 

With experience in beauty, fashion and lifestyle brands, Esmeralda

is the exquisite mind behind

our social media accounts, taking

the lead in design, content

creation and strategy. 

Niki Vriens

Content Strategist


An admirer of storytelling and what it can accomplish. 

Niki began her communications career in 2009, specializing in writing proposals in the events field. She transferred her passions into the classroom in 2013, teaching English, creative writing, and digital storytelling at a public high school.


Now, after modernizing her education in a masters program to focus on PR and the changing media landscape, she joins NK Groupe with fresh perspective, a breadth of knowledge on media and culture, and a desire to create content that aligns with clients’ goals. 

Our Clients

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