Pitching to the media can be a daunting task. It requires a unique combination of creativity, professionalism, and an understanding of the media landscape. Effective and engaging pitches are the backbone of PR. Here are some tips to get you started:
Do Your Research
Before you even begin writing, it’s important to do your research. Knowing who you are pitching to and what kind of stories they cover will help tailor your pitch in the most effective way possible. Reach out to previous contacts or look at the publication’s website for more information about their editorial content and topics they cover. This will ensure that you are sending them a relevant story that fits their readership.
Write an Attention-Grabbing Headline
Your headline should be concise and attention-grabbing; it should make the reader want to know more. Make sure it conveys the main point of your story while also being creative and intriguing. Keep it short and sweet—no more than six words—so that it’s easy to understand what your story is about without giving away too much information.
Include All Necessary Information
The body of your pitch should include all necessary information regarding why this particular story is newsworthy and how it relates to current events or topics being covered by the publication’s readership. Be sure to also include any supporting information such as quotes, statistics, or facts that further support your argument or story angle. Lastly, don't forget to include contact details like an email address or phone number so that they can easily reach out with any questions.
Writing an engaging pitch for media outreach doesn't have to be intimidating! Just follow these simple steps: do your research, craft an attention-grabbing headline, include all necessary details, and remember, you're talking to a person so be thoughtful and intentional.
Taking your time creating a personable pitch can help you increase your chances of getting your story heard!